It takes commitment and consistency to develop a strong, compelling brand. But as today’s business leaders know, that’s easier said than done. Customers are savvy, and they’re slow to put their trust in a company whose personality seems to change with every interaction. When employees use inconsistent language or internal jargon that customers don’t understand, creating a brand-forward experience across channels is a challenge.
Training employees to write consistently in the company style requires a large — and ongoing — time investment. On top of that, employees may be writing in dozens of different interfaces and tools. Trying to ensure compliance with a manual review process is rarely scalable or sustainable. Over time, individual deviations from company style add up, creating confusion for customers, eroding trust, and negatively impacting your brand and bottom line.
That’s why we’re delighted to roll out a new feature exclusively for Grammarly Business customers: customizable company style guides. With a company style guide, Grammarly Business can deliver highly customized, real-time writing suggestions to your employees. You can be confident that whether they’re exploring your blog, browsing your website, or chatting with your support team, customers always feel like they’re interacting with the same company.
Caption: Style guides help employees spell company and client names correctly, use brand language properly, and avoid jargon customers don’t understand.
In developing this feature, we worked closely with leading companies like Atlassian and Zapier, who have already begun to see positive results since implementing style guides with Grammarly Business. It has enabled the team at Zapier to unify their company voice across departments and individual employees by consolidating multiple reference documents and internal style guides. Thanks to the dynamic nature of a style guide created with Grammarly Business, employees receive up-to-date guidance on branded terms, partner names, and other important language right at the moment they need it.
— Janine Anderson, Managing Editor, Zapier
As we continue to invest in building out essential business features like style guides, we believe that the value of Grammarly Business to companies large and small will only grow. With more distributed workforces, growing digital collaboration, and increased competition, high-quality communication is the key to delivering better, faster results.