Value Proposition Tool

Go from blank page to polished value proposition statement in seconds. Grammarly’s AI-powered tool helps you generate a compelling value prop in two quick steps.

Enter your value proposition's target audience.
Provide a short description of the company/brand/service for your value proposition. Consider including your desired length.
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A Better Way to Write
Value Propositions

Writing a thoughtful and informative value prop doesn’t have to be daunting. Grammarly’s AI value proposition tool helps you draft a compelling statement efficiently.
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Share some basic details and quickly get an entire draft suited to your needs.
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Achieve the right formality, tone, and length by adjusting your text with just a few clicks.
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Ensure your writing is clear and mistake-free with the help of Grammarly’s suggestions.

Find Inspiration in These Value Proposition Examples

These value proposition samples were created with Grammarly’s AI writing assistance. Once Grammarly creates your draft, you can always adjust it further as needed.

Write a customer value proposition for Keyloxxi, a smart LED lighting brand. The length should be 2—3 sentences.

Draft generated by Grammarly:

Transform your space into a vibrant and comfortable oasis with Keyloxxi's smart LED lighting. Our lights are energy-efficient and customizable, allowing you to create the perfect ambiance for any occasion.

Write an employee value proposition for Hilotet, a footwear company. The length should be 2–3 sentences.

Draft generated by Grammarly:

Join our team at Hilotet and be a part of creating comfortable and stylish footwear that transforms people’s lives. We value creativity, teamwork, and innovation and offer opportunities for growth and development.

Frequently Asked Questions

What is a value proposition?

A value proposition for customers is a statement that effectively conveys the distinctive advantages and benefits of your product or service to your target audience. It not only emphasizes the specific issues that your product or service solves but also showcases how it outperforms your competitors. A well-crafted value proposition sets your business apart and draws in potential customers.

On the other hand, an employee value proposition is a statement that’s meant to attract potential employees to your organization. It communicates the unique set of benefits and offerings a prospective employee would receive in return for what they provide to the organization.

How long should a value proposition be?

A value proposition can follow many formats in terms of length, but ideally, it should be relatively concise—around two to three sentences. Ensure that each word clearly strengthens your selling point or else omit it.

Consider using Grammarly’s AI writing assistance to draft value proposition templates if you need help getting started.

What information should be considered when writing a value prop?

Learning how to write a value proposition and deciding on the relevant information to include involves distilling what your company or business does better than anyone else or what sets you apart. Focus on the benefits you provide and stick to relevant facts instead of making bold claims. Consider emphasizing the following things in your value prop statement:

• The product or service you are selling (or your organization itself, in the case of an employee value prop)

• Your target audience

• How your product/service or organization improves the audience’s life

• Reasons why the buyer or prospective talent should select your product/service or company instead of competitors

• A timeline of when the value of your product/service will be delivered or completed (for customer value propositions)

Resources for Business Writing

Providing support on how to write how to write a value proposition statement is but one way Grammarly can help you excel professionally. Discover additional resources for business writing on the Grammarly Blog.

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Names used are fictitious, and any resemblance to actual persons, events, or places is coincidental.