By Matt Rosenberg, Chief Revenue Officer & Head of Grammarly Business
Generative AI marks one of the greatest inflection points we’ve seen in changing how we work and communicate. But for those who believe the biggest opportunity for generative AI lies in how quickly it can facilitate prose—think again.
The greatest opportunity for AI in the workplace lies in augmenting individuals to be the most capable version of themselves: stronger communicators, more knowledgeable experts, and more creative strategists. How? By unlocking a crucial yet unwieldy resource: organizational information—which is currently crushing businesses with the heft of its increasingly unmanageable weight.
How well organizations make use of their information will determine how well they perform
Consider this: Every day, thousands of workflows are executed across organizations to power essential business operations. These workflows depend on having access to the latest organizational information and communicating that information effectively to incite the right outcomes and actions.
But the amount of information used to power these workflows is expanding untenably. IDC projects that the amount of global information will double from 2022 to 2026. Meanwhile, more information is bumping up against an influx of applications and platforms meant to share and make sense of it all. Asana’s 2021 Anatomy of Work Index shows that workers switch between an average of 13 different applications 30 times per day. This only lends to even greater complexity, making a company’s vital resource—its information—impossibly fragmented and, at times, inaccessible.
For information to be put to work, it must pass through a multitude of workplace systems, evolve as it’s processed by experts within the business, and be effectively communicated to reach a desired output. The proliferation of systems—in addition to the mountain of information that teams must navigate—clogs up workflows and makes communication more difficult.
And the problem is only growing. Our research with The Harris Poll shows that workers are communicating more in writing year-over-year across a variety of channels—but doing so less effectively, causing significant productivity declines and delayed progress.
Effective communication is the key to unblocking the flow of information. Without it, the potential of the exceptional talent you’ve hired and the powerful applications and systems you’ve invested in are squandered. Sure, these investments are adding incremental value in silos, but they are also adding to the complexity of the organization. The sum is not reflective of the parts.
From a “well-oiled machine” to a “well-informed business”
For a business to maximize its investments, leaders must rethink their operations—moving toward solutions that give workers what they need at their point of need and the assistance to communicate that information efficiently.
In the past, the hallmark of a well-run business was the concept of a “well-oiled machine,” extolling the virtues of functional efficiency. Today, however, businesses need to be “well informed.” In a well-informed business, expertise and knowledge are no longer siloed, and information is well-understood and applied across the organization—leading to long-term resilience and profitable growth. A well-informed business is:
- Adaptive. Able to quickly communicate information and respond to changing information and environments.
- Collaborative. Able to break down silos and communicate nimbly and effectively across departments, platforms, and geographies.
- Innovative. Able to share and cultivate new ideas and build consensus and organizational momentum around key initiatives.
- Highly competitive. Able to harness the opportunity in AI to empower their teams with tools that work alongside them and augment their capabilities.
The next step toward our vision to go beyond words
Information is critical to business success, and effective communication is what unlocks it. At a time when the stakes to do it effectively and efficiently are quickly growing, Grammarly’s AI is at the forefront of reimagining communication to make your organization’s information usable again—all while ensuring it remains safe and secure.
For well over a decade, Grammarly has helped people communicate more effectively where they write. Now, with the release of several new enterprise AI features, Grammarly Business has entered a new era. We’re taking our communication assistance a step further, using AI to augment teams with the information they need wherever they are working.
It’s all part of a future where AI moves businesses into a higher state of operations and humans into higher-impact work. This is the AI-connected enterprise: expanding the bounds of productivity and potential to move faster, eliminate friction, and achieve more. And we’re only getting started on this journey.
I invite you to learn more about how Grammarly is going beyond words by visiting grammarly.com/business to learn more.