Is vs. Are


Would media be considered plural or singular? If singular, than wouldn't is be correct?

See example:

Is the media indirectly advertising for diets and eating disorders?
asked Nov 27 '13 at 03:20 Brenda Windsor New member

2 answers


I think that media is singular in your context.  You are talking about a whole industry as one unit. 


I suggest looking at your word choice.  Advertising is fairly direct.  Marketing or promotion is more indirect.  Rather than specific diets, do you mean they promote dieting?  That would fit better with eating disorders.


Does the media indirectly promote dieting and eating disorders?

link comment answered Nov 27 '13 at 04:46 Patty T Grammarly Fellow

Great question!


Technically -- that is, according to my old-school high school English teacher -- media is plural and medium is the singular.  But English is not static. It changes and over the past 60 years, media -- when referring to "the print and broadcast media" has evolved into being singular.


Now, if you are using media in a scientific context -- where you might grow cultures in different media -- you should still treat it as plural.


I agree with Patty's general editorial suggestion.

link comment answered Nov 27 '13 at 17:04 Jeff Pribyl Grammarly Fellow

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