Frost & Sullivan deployed Grammarly Business to increase its writing team’s productivity. The global market research and business consulting firm cut its editing time for client stories from three hours to just one.

The Challenge

At Frost & Sullivan, Tonya Fowler’s team is responsible for putting together crafted research reports on some of the world’s most innovative and sophisticated companies. These reports require a large amount of writing, which means there’s much to write, edit, and review. Although Tonya focuses on hiring the best possible writers, good editing remains essential to ensuring the highest quality material and time savings. Tonya had developed a peer review process, but this process took a substantial amount of time and was not always objective.

“Our team members interact with CEOs and have discussions about what’s happening in the market. Our challenge is to create an engaging piece of marketing material that is a strong balance of research and marketability.”

Tonya Fowler,
Frost & Sullivan Global Research Vice President of Best Practice

The Solution

Once Tonya found Grammarly Business, she implemented it instantly, asking her writing team to install and use the platform. Tonya made using Grammarly Business a mandatory requirement. This ensured that every writer on her team was getting the same feedback. Grammarly Business acted as an editing assistant for Tonya and her team.

“If one of our writers is constantly making the same mistake, such as using passive voice too often, Grammarly Business catches this on our behalf and reminds the writer,” said Tonya. “In this way, Grammarly Business acts as a teacher, which removes that burden from me and the peer editors.”

500+

New projects completed in a year.

17M+

Words checked by Grammarly Business.

The Results

Thanks to Grammarly Business, Tonya and her team were able to cut editing time substantially. No matter how skilled a writer is, they need good editors that not only catch simple mistakes but also make sure the piece of writing is easy to read. Grammarly Business made this process more efficient for Tonya and her team.

Thanks to time saved editing, Tonya’s team was able to increase output. Tonya’s team is tasked with creating many client stories in a given year. The more they create, the better it is for the business, but only if these stories are extremely high quality.

Keys to Success

Make Grammarly a mandatory part of the process

For Frost & Sullivan’s research team, Grammarly isn’t a “nice-to-have” tool. Instead, it’s an essential part of the process. Every writer on Tonya’s team is required to use Grammarly, and a performance score is used to ensure each piece of writing meets quality requirements before the peer-review process.

Implement a performance standard

To reach her goal of cutting back editing time, Tonya asked her team members to use Grammarly Business for every piece of writing they craft. If Grammarly Business presented anything less than a performance score of 80, writers needed to edit their own work before sending it out for peer review. If an editor received a piece of writing with a Grammarly Business score that was less than 80, they were to send it back to the original writer.

Maintain a culture of positive learning

No matter where we are in our writing journeys, there are always opportunities to improve. Building a culture of learning can help keep team members engaged and motivated. For Frost & Sullivan, Grammarly Business served as a teaching tool, flagging passive voice or repetitive words. It also helped the team give and receive feedback. Grammarly’s tone detector makes it easier for Tonya to show her team what is subjective editing, and what is not.

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Business in action?