AI adoption is accelerating, and marketing is at the forefront of exploring what’s possible. From optimizing campaigns to creating content, teams are experimenting with new tools that promise faster results and smarter engagement. Marketing leaders now have the opportunity to turn that momentum into a scalable strategy that drives measurable impact.

But with AI tools spreading quickly across functions, focusing on functionality alone is no longer enough. The right enterprise solutions must meet high standards for security, governance, and adoption—while also empowering your team to deliver campaigns that perform.

This guide gives marketing leaders a structured approach to evaluating AI tools through that lens. It’s designed to help you move from experimentation to intentional orchestration so you can align AI investments with business priorities and lead with confidence.

Inside you’ll get:

• A customizable AI evaluation matrix to assess your current AI stack
  
• A vetted list of 30 essential questions you should ask any AI vendor
  
• Grammarly’s enterprise evaluation snapshot, with our responses to every question
  

Download the guide to start transforming AI exploration into lasting marketing impact.