5 Tips On How to Choose Your Blog Name
Guest post by Yohana Petrovic
So, you’ve decided to start your own blog! But before you can start writing and engaging with your readers, there is one hurdle that you have to jump: giving your blog a name. Choosing the best title for your blog is a very tricky thing.
Your blog’s name is its first claim to fame. As a starting blogger, your blog’s name is the make-or-break, the read or no-read, the click or no-click. It needs to be intriguing enough to compel an average browser to visit and start reading your posts.
To help you out, here are five tips on how you can come up with an attention-grabbing, click-begetting, and follower-attracting blog title:
1. What is your blog about?
Your blog name has two jobs. The first is to catch the reader’s attention, and the second is to tell your readers what they are in for when they visit your blog. Take note that it is an and situation and not an either/or situation. Your blog name should be able to do both of these jobs. If your blog is about cooking, then your blog title shouldn’t sound like it’s about shopping.
Next steps: Think about what your blog is going to be about. Will it be a travel blog? Are you going to talk about your carpentry projects? Will you be showing your readers different sewing techniques? Will you be cooking a different recipe every day? Will your blog be about your normal daily life? Once you’re clear on what your blog will be about, then you’re halfway to coming up with your blog name.
2. Make the Thesaurus your best friend
Wordplay is such a wonderful thing. You can use fancy words to describe simple concepts, or even make up your own words by splitting and condensing two or three words together. Sure, you can use generic and well-known words in your blog name, but it’s either already being done or it’s boring. Besides, where is the fun in naming a blog about solo traveling “The Solo Traveler?”
Next steps: Once you’ve determined what your blog is about, you can start listing all the words associated to it. Grab your Thesaurus (or, you know, Google synonyms) and try playing around with how certain relevant words sound together.
3. Decide on the tone of your blog
Tone is important; it is how you will “talk” in your blog. Your tone will determine what kind audience you will attract. This is why it is important to consider your blog’s tone when coming up with your blog name. For example, you would expect a blog entitled “The Fat Kid Inside” to be fun and informal. You wouldn’t expect the same from a blog with the title “Employee Incentives News.”
Next steps: Consider how you talk. Is that how you’re planning to write on your blog? Consider your target audience. Are they the type who would appreciate a formal tone or an informal tone? Your blog title should reflect your tone to avoid confusion.
4. Research other blogs
Whatever blog you are thinking about starting, there is another one (or two or three or one hundred) that has already been published with a similar theme or topic. Embark on blog title market research. Remember, it is always good practice to learn more about what your potential audience finds relatable so you can name your blog accordingly.
Next steps: Check out blogs that are similar to what you want to do. Categorize them as successful or unsuccessful based on readership or followers. Then, compare the titles of the successful blogs versus the unsuccessful blogs. Try to see if there are similar aspects in the groups. Add the successful elements to your blog title and avoid the unsuccessful ones.
5. Memorability is a huge factor
Your blog name can be formal, informal, witty, funny, literary, or whatever you want it to be. The bottom line is that it should be memorable. You may have the wittiest, most beautiful blog title but if it is too complicated, or the letters don’t quite look right when placed together in a URL, then you are going to have a problem.
Next steps: Once you have (semi-) decided on your blog name, write it together in small letters. Try to see if there are undesirable, shady, or unrelated words that would leap up when they are placed in a URL. You might need the help of someone else who is not involved in your creation process.
Best of luck! Share your favorite blog titles in the comments.
About the Author
Yohana Petrovic is a writer and blogger. She has 10 years of experience in education, and now she is a proofreader at http://globalessays.org. You can reach her on Facebook: Yohana Petrovic or on Twitter: @YohanaPetrovic