Creative director is a defined term in advertising.

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Grammarly is unhappy and asks for a comma after the adjective creative. It fails to recognize that 'creative directory' is a defined term.

How can I avoid such responses?

Many thanks.

See example:

Under the new creative director James Mollison, Benetton began using more traditional product-based advertising.
asked Sep 19 '12 at 02:28 George New member

2 answers


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You can't. Grammarly is software. As such, it does not understand what it is reading. It is simply looking for patterns.

 

In this case, it sees a pattern that might be a coordinate adjective, so it asks you to review your punctuation. Notice that Grammarly does not say a comma is required. It says it might be needed.

 

Here is how one reference describes the rule for coordinate adjectives: In general, when a noun is preceded by two or more adjectives that could, without affecting the meaning, be joined by and, the adjectives are normally separated by commas. In your sentence, the two adjectives cannot be joined by a comma and thus no comma is required. Unable to understand the meaning of your sentence, the software errs on the side of caution and asks you to double check.

 

Until computers have true intelligence, you are going to be faced with this sort of problem.

link comment answered Sep 19 '12 at 04:03 Jeff Pribyl Grammarly Fellow
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A creative director is a crucial function in all the arts and entertainment industries. In every other feel, they can be seen as some other element in any product development method. The innovative director may additionally expect the roles of an artwork director, copywriter, or lead designer. My name is Kishore I'm working in Outdoor advertising services in Chennai  I think my answer is realy helpfull you. The responsibilities of a innovative director consist of main the verbal exchange layout, interactive layout, and concept ahead in any work assigned. for instance, this duty is regularly seen in industries related to commercial.

 

The innovative director is thought to manual a team of personnel with talents and experience related to photo design, excellent arts, motion photographs, and different innovative enterprise fields. some instance works can consist of visible format, brainstorming, and replica writing. before one assumes the role of a innovative director, one ought to have a preset of revel in ahead. Like every person else, those sorts of artists begin up from the very beginning in fields which could relate to movement images, advertisement in tv, and/or ebook (or mag) publishing. Being the innovative director differs to other creative roles in the experience which you have tons extra of an impetus on making sure matters are right. some thoughts which might be finished probably do appearance high-quality and maybe are on fashion however they are now not continually the pleasant component for the corporation.

link comment answered Jun 09 at 05:36 Kishore New member

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