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Saliance refer to the presence and richness of memory traces that result in the brand coming to mind in relevant choice situations. Process described in developing the salience is from the repetitive advertisement and publicity of the brand. The article explained that people become familiar with the publicity and advertisements even though their primary concern is price during their purchasing but they will be aware of the product. Growing exposure and repetitive advertisements will grow sensation of brand which will store in long term memory as permanent store. 

asked May 17 '11 at 22:50 Prakash Wagley New member

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