Sentence style and sentence clarity
Spices are good.
Spices are tasty.
Spices are used in cooking.
Spices make cooking good.
Spices make cooking tasty.
Variety is the spice of life; variety is also necessary if you’re going to keep your reader alert while they’re reading your writing. If you give your reader the same stuff over and over again, they’ll just get bored and stop reading. When you’re trying to explain a lot of things, there’s a tendency to concentrate on what is being explained rather than how it’s being explained; this is rather rough on your reader if they have to read page after page of the same sentence.
There are usually several ways to write a sentence. By varying the word placement and the sentence length, you’ll not only keep your reader awake, you’ll be able to emphasize to your reader which information is the most important. By choosing your vocabulary carefully, you’ll broaden your audience to include readers who don’t understand jargon or specific terminology. While this may seem like icing on the cake, we all know that iced cakes are easier to sell than plain ones… and selling the information is the sole purpose of formal writing.