Title

First of all, do you have a title? You’ll need one. A good one. The title must play two roles: first, it should impart information, telling the reader what the text is about; second, it should intrigue the reader, making them want to read the text. This is the place to be a little creative. Imagine if Jonathan Swift had entitled his essay Let’s Eat Babies: they would have just tossed him into the dungeon without reading anything. Instead, he chose A Modest Proposal, which lets the reader know that he’s only making a suggestion and that he doesn’t really expect everyone to do what he says.

As well as checking the title of your text, remember to check any headings and sub-headings. They play the same roles as the main title, but only for part of the text.