Use of Dashes


Recently we made use of a two line subtitle on an advertising page with a dash. There is a disagreement over the usage of the dash instead of a colon.


Tickets are -

$15 each for conference games


Is this correct or should it have been...


Tickets are:

$15 each for conference games


Another possibility is that it should not have had either of these punctuations....


Tickets are $15 each

for conference games



What is your opinion?

asked Nov 29 '12 at 14:46 Bobbi New member

2 answers


There is no need to break the sentence with a colon or a dash.  You should use neither one (your third option).

link comment answered Nov 29 '12 at 15:08 David Contributor

The fun thing about advertising is poetic license.  You don’t necessarily have to follow any rules of grammar. It is all about style.  You don’t even have to follow the rules from the style manuals, either.  That said, proper grammar is always appreciated around here! 


Since you have a subject (tickets) and verb (are), you have a complete sentence and no punctuation is needed in the middle.  If you dropped the verb, you could use either the hyphen or the colon.  You often see this on a party invitation.


Who – Mary                          Who: Mary
What – Birthday party         What: Birthday party
When – Friday                      When: Friday


I would move the word each to avoid confusion.  Each ticket is $15, but is that for all conference games together?  Once I buy a seat, is it mine for all of the games?  We already know that a ticket is one ticket, so each should be joined to the conference game more clearly.


Tickets are $15 for each conference game. 


Tickets: $15 for each conference game


Tickets - $15 for each conference game  

link comment answered Nov 29 '12 at 17:21 Patty T Grammarly Fellow

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