Using "the" in a sign for a visitor centre

hi there, there is a centre called "The Kennedy Homestead", it will be called this on promotional material. On the sign at the entrance to the centre should the sign read "The Kennedy Homestead" or just "Kennedy Homestead" ( similarly should the directional signs read the name with the "the" or without)? Is there a grammatical answer or is it just a matter of taste? thanks in advance