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Saliance refer to the presence and richness of memory traces that result in the brand coming to mind in relevant choice situations. Process described in developing the salience is from the repetitive advertisement and publicity of the brand. The article explained that people become familiar with the publicity and advertisements even though their primary concern is price during their purchasing but they will be aware of the product. Growing exposure and repetitive advertisements will grow sensation of brand which will store in long term memory as permanent store. 

asked May 17 '11 at 22:50 Prakash Wagley New member

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Salience (spelling) refers (he/she/it refers) to the presence and richness of memory traces that result in the brand coming to mind in relevant choice situations. The process described in developing salience involves (wrong verb) the repetitive advertisement and publicity of the brand. The article explained that, during their purchasing, (misplaced modifier) people become familiar with the publicity and advertisements even though their primary concern is price. Increasing (word choice) exposure and repetitive advertisements will improve the sensation of brand, which stores in the long-term memory of consumers. 

link comment answered May 19 '11 at 16:41 Kimberly Expert

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